Check out this article from USA TODAY: Amazon slashing Prime price to $67 for new members
http://www.usatoday.com/story/tech/personal/2015/09/22/amazon-slashing-prime-price-67-new-members/72611590
http://www.usatoday.com/story/tech/personal/2015/09/22/amazon-slashing-prime-price-67-new-members/72611590